We help build a new generation of aspirational media and [lifestyle] brands + the technology that [enables] them.
We do this through the pursuit of three [tenants] focused on the continuous development of our technology-infused playbook used to modernize and scale a proven brand building [formula].
The brand_OS is our blueprint for using software and data to institutionalize a digitally-native business construct designed to build a high value + always-on relationship with customers and fans from around the world.
The BETA Project is the mechanism used to deploy, refine and evangelize the brand_OS at scale with a select and ever growing portfolio of brands.
Through the BETA Fund we invest in high-potential brands and technology companies that will help to realize and advance the brand_OS over time.
