We help build a new generation of aspirational media and [lifestyle] brands + the technology that [enables] them.
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We do this through the pursuit of three [tenants] focused on the continuous development of our technology-infused playbook used to modernize and scale a proven brand building [formula]:
The brand_OS is our blueprint for using software and data to institutionalize a digitally-native business construct designed to build a high value + always-on relationship with customers and fans from around the world.
The BETA Project is the mechanism used to deploy, refine and evangelize the brand_OS at scale with a select and ever growing portfolio of brands.
The
Club is our highly curated talent network of functional and domain experts, investment pros + technology partners. Members are dynamically assembled into multidisciplinary liquid-super-teams to execute focused build projects with our brand partners + also manage investments into high-potential brands and technology companies that will help to realize and advance the brand_OS over time.
We do this through the pursuit of three [tenants] focused on the continuous development of our technology-infused playbook used to modernize and scale a proven brand building [formula].
The brand_OS is our blueprint for using software and data to institutionalize a digitally-native business construct designed to build a high value + always-on relationship with customers and fans from around the world.
The BETA Project is the mechanism used to deploy, refine and evangelize the brand_OS at scale with a select and ever growing portfolio of brands.
Through the BETA Fund we invest in high-potential brands and technology companies that will help to realize and advance the brand_OS over time.
We do this through the pursuit of three [tenants] focused on the continuous development of our technology infused playbook used to modernize and scale a proven brand building [formula].
The brand_OS is our blueprint for using software to institutionalize a digitally-native business construct designed to build a high-value + always-on relationship with customers and fans from around the world.
Through the BETA Fund we invest in high-potential brands and technology companies that will help to realize and advance the brand_OS over time.
The BETA Project is the mechanism used to deploy, refine and evangelize the brand_OS at scale with a select and ever growing portfolio of brands.
More...
By tapping into our network of investment, functional and domain experts + technology partners to assemble multidisciplinary liquid-super-teams aimed at executing a series of focused build projects across the following work streams:
Envision the impact of new technologies to define and regularly refine the desired future state of a brand/company and the roadmap to get there.
Incrementally implement the brand_OS to realize the digitally-native business construct and achieve compounding business value over time.
Boost: Continuously create [killer] products and brand experiences to strengthen and elevate the relationship with customers and fans.
By tapping into our network of investment, functional and domain experts + technology partners to assemble multidisciplinary liquid-super-teams aimed at executing a series of focused build projects across the following work streams:
