We help build a new generation of aspirational media and [lifestyle] brands + the technology that [enables] them.
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We do this through the pursuit of three [tenants] focused on the continuous development of [a/our] technology-infused playbook used to modernize and scale the brand building machine:
The brand_OS is our blueprint for using software and data to institutionalize a digitally-native business construct designed to build a high value + always-on relationship with customers and fans from around the world.
The BETA Project is the mechanism used to deploy, refine and evangelize the brand_OS at scale with a select and ever growing portfolio of brands.
The
Club
is our highly curated talent network of functional and domain experts, investment pros + technology partners. Members are dynamically assembled into multidisciplinary liquid-super-teams to execute focused build projects with our brand partners + manage investments into high-potential brands and technology companies that will help to realize and advance the brand_OS over time.
To learn more or to get involved,
get in touch.
