We help build a new generation of aspirational media and [lifestyle] brands + the technology that [enables] them.
We do this through the pursuit of three [tenants] focused on the continuous development of our technology infused playbook used to modernize and scale a proven brand building [formula].
The brand_OS is our blueprint for using software to institutionalize a digitally-native business construct designed to build a high-value + always-on relationship with customers and fans from around the world.
Through the BETA Fund we invest in high-potential brands and technology companies that will help to realize and advance the brand_OS over time.
The BETA Project is the mechanism used to deploy, refine and evangelize the brand_OS at scale with a select and ever growing portfolio of brands.
More...
By tapping into our network of investment, functional and domain experts + technology partners to assemble multidisciplinary liquid-super-teams aimed at executing a series of focused build projects across the following work streams:
Envision the impact of new technologies to define and regularly refine the desired future state of a brand/company and the roadmap to get there.
Incrementally implement the brand_OS to realize the digitally-native business construct and achieve compounding business value over time.
Boost: Continuously create [killer] products and brand experiences to strengthen and elevate the relationship with customers and fans.
By tapping into our network of investment, functional and domain experts + technology partners to assemble multidisciplinary liquid-super-teams aimed at executing a series of focused build projects across the following work streams:
more
We do this by tapping into our network of investment, functional and domain experts + technology partners to assemble multidisciplinary liquid-super-teams aimed at executing a series of focused build projects within the following work streams:
USING A technology infused playbook for modernizing a proven brand building formula.
The brand_OS is our blueprint for using software to institutionalize a digitally-native business construct designed to build a high-value + always-on relationship with customers and fans from around the world.
Through the BETA Fund we invest in high-potential brands and technology companies that will help to realize and advance the brand_OS over time.
The BETA Project is the mechanism used to deploy, refine and evangelize the brand_OS at scale with a select and ever growing portfolio of brands.
more +
...and by tapping into our network of investment, functional and domain experts + technology partners to assemble multidisciplinary liquid-super-teams aimed at executing a series of focused build projects designed to deliver incremental and compounding value over time.
USING A technology infused playbook for modernizing a proven brand building formula.
The brand_OS is our blueprint for using software to institutionalize a digitally-native business construct designed to build a high-value + always-on relationship with customers and fans from around the world.
Through the BETA Fund we invest in high-potential brands and technology companies that will help to realize and advance the brand_OS over time.
The BETA Project is the mechanism used to deploy, refine and evangelize the brand_OS at scale with a select and ever growing portfolio of brands.
more +
USING A technology infused playbook for modernizing a proven brand building formula.
The brand_OS is our blueprint for using software to institutionalize a digitally-native business construct designed to build a high-value + always-on relationship with customers and fans from around the world.
Through the BETA Fund we invest in high-potential brands and technology companies that will help to realize and advance the brand_OS over time.
The BETA Project is the mechanism used to deploy, refine and evangelize the brand_OS at scale with a select and ever growing portfolio of brands.
more +
01
This is a short title
The brand_OS is our blueprint for using software to institutionalize a digitally-native business construct designed to build a high-value + always-on relationship with customers and fans from around the world.
02
This is a short title
Through the BETA Fund we invest in high-potential brands and technology companies that will help to realize and advance the brand_OS over time.
03
This is a short title
The BETA Project is the mechanism used to deploy, refine and evangelize the brand_OS at scale with a select and ever growing portfolio of brands.
Add your length title here
01
This is a short title
The brand_OS is our blueprint for using software to institutionalize a digitally-native business construct designed to build a high-value + always-on relationship with customers and fans from around the world.
02
This is a short title
Through the BETA Fund we invest in high-potential brands and technology companies that will help to realize and advance the brand_OS over time.
03
This is a short title
The BETA Project is the mechanism used to deploy, refine and evangelize the brand_OS at scale with a select and ever growing portfolio of brands.
brand_OS
The brand_OS is our blueprint for using software to institutionalize a digitally-native business construct designed to build a high-value + always-on relationship with customers and fans from around the world.
BETA Fund
Through the BETA Fund we invest in high-potential brands and technology companies that will help to realize and advance the brand_OS over time.
BETA Project
The BETA Project is the mechanism used to deploy, refine and evangelize the brand_OS at scale with a select and ever growing portfolio of brands.
We do this through the pursuit of three [tenants] focused on the continuous development of our technology infused playbook used to modernize and scale a proven brand building [formula].
The brand_OS is our blueprint for using software to institutionalize a digitally-native business construct designed to build a high-value + always-on relationship with customers and fans from around the world.
Through the BETA Fund we invest in high-potential brands and technology companies that will help to realize and advance the brand_OS over time.
The BETA Project is the mechanism used to deploy, refine and evangelize the brand_OS at scale with a select and ever growing portfolio of brands.
The brand_OS is our blueprint for using software to institutionalize a digitally-native business construct designed to build a high-value + always-on relationship with customers and fans from around the world.
Through the BETA Fund we invest in high-potential brands and technology companies that will help to realize and advance the brand_OS over time.
The BETA Project is the mechanism used to deploy, refine and evangelize the brand_OS at scale with a select and ever growing portfolio of brands.
We do this through the pursuit of three [tenants] focused on the continuous development of our technology infused playbook used to modernize and scale a proven brand building [formula].
A tech infused playbook for modernizing a proven brand building formula.
Through the BETA Fund we invest in high-potential brands and technology companies that will help to realize and advance the brand_OS over time.
The BETA Project is the mechanism used to deploy, refine and evangelize the brand_OS at scale with a select and ever growing portfolio of brands.
The brand_OS is our blueprint for using software to institutionalize a digitally-native business construct designed to build a high-value + always-on relationship with customers and fans from around the world.
This is a short title
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Part 4
how we work
[the big how idea]
Rooted in a proven brand building [formula], the SAe Martinetti playbook
[3 word hook]
The brand_OS is our blueprint for using software to institutionalize a digitally-native business construct designed to build a high-value + always-on relationship with customers and fans from around the world.
[3 word hook]
Through the BETA Fund we invest in high-potential brands and technology companies that will help to realize and advance the brand_OS over time.
[3 word hook]
The BETA Project is the mechanism used to deploy, refine and evangelize the brand_OS at scale with a select and ever growing portfolio of brands.
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We do this by tapping into our network of investment, functional and domain experts + technology partners to assemble multidisciplinary liquid-super-teams aimed at executing a series of focused build projects within the following work streams:

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The brand_OS is our blueprint for using software to institutionalize a digitally-native business construct designed to build a high-value + always-on relationship with customers and fans from around the world.
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Gorgeous & practical
We design products for real people living in real homes. We believe that living spaces can be both functional and stunning. That’s why each of our products serves a practical purpose while maintaining an obvious aesthetic appeal.