We help build a new generation of aspirational media and [lifestyle] brands + the technology that [enables] them.

We do this through the pursuit of three [tenants] focused on the continuous development of our technology infused playbook used to modernize and scale a proven brand building [formula].

The brand_OS is our blueprint for using software to institutionalize a digitally-native business construct designed to build a high-value + always-on relationship with customers and fans from around the world.

Through the BETA Fund we invest in high-potential brands and technology companies that will help to realize and advance the brand_OS over time.

The BETA Project is the mechanism used to deploy, refine and evangelize the brand_OS at scale with a select and ever growing portfolio of brands.

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    We do this by tapping into our network of investment, functional and domain experts + technology partners to assemble multidisciplinary liquid-super-teams aimed at executing a series of focused build projects within the following work streams:

USING A technology infused playbook for modernizing a proven brand building formula.

The brand_OS is our blueprint for using software to institutionalize a digitally-native business construct designed to build a high-value + always-on relationship with customers and fans from around the world.

Through the BETA Fund we invest in high-potential brands and technology companies that will help to realize and advance the brand_OS over time.

The BETA Project is the mechanism used to deploy, refine and evangelize the brand_OS at scale with a select and ever growing portfolio of brands.


more +

...and by tapping into our network of investment, functional and domain experts + technology partners to assemble multidisciplinary liquid-super-teams aimed at executing a series of focused build projects designed to deliver incremental and compounding value over time.

USING A technology infused playbook for modernizing a proven brand building formula.

The brand_OS is our blueprint for using software to institutionalize a digitally-native business construct designed to build a high-value + always-on relationship with customers and fans from around the world.

Through the BETA Fund we invest in high-potential brands and technology companies that will help to realize and advance the brand_OS over time.

The BETA Project is the mechanism used to deploy, refine and evangelize the brand_OS at scale with a select and ever growing portfolio of brands.


more +

USING A technology infused playbook for modernizing a proven brand building formula.

The brand_OS is our blueprint for using software to institutionalize a digitally-native business construct designed to build a high-value + always-on relationship with customers and fans from around the world.

Through the BETA Fund we invest in high-potential brands and technology companies that will help to realize and advance the brand_OS over time.

The BETA Project is the mechanism used to deploy, refine and evangelize the brand_OS at scale with a select and ever growing portfolio of brands.


more +

01

This is a short title

The brand_OS is our blueprint for using software to institutionalize a digitally-native business construct designed to build a high-value + always-on relationship with customers and fans from around the world.

02

This is a short title

Through the BETA Fund we invest in high-potential brands and technology companies that will help to realize and advance the brand_OS over time.

03

This is a short title

The BETA Project is the mechanism used to deploy, refine and evangelize the brand_OS at scale with a select and ever growing portfolio of brands.

Add your length title here

01

This is a short title

The brand_OS is our blueprint for using software to institutionalize a digitally-native business construct designed to build a high-value + always-on relationship with customers and fans from around the world.

02

This is a short title

Through the BETA Fund we invest in high-potential brands and technology companies that will help to realize and advance the brand_OS over time.

03

This is a short title

The BETA Project is the mechanism used to deploy, refine and evangelize the brand_OS at scale with a select and ever growing portfolio of brands.

brand_OS

The brand_OS is our blueprint for using software to institutionalize a digitally-native business construct designed to build a high-value + always-on relationship with customers and fans from around the world.

BETA Fund

Through the BETA Fund we invest in high-potential brands and technology companies that will help to realize and advance the brand_OS over time.

BETA Project

The BETA Project is the mechanism used to deploy, refine and evangelize the brand_OS at scale with a select and ever growing portfolio of brands.

We do this through the pursuit of three [tenants] focused on the continuous development of our technology infused playbook used to modernize and scale a proven brand building [formula].

The brand_OS is our blueprint for using software to institutionalize a digitally-native business construct designed to build a high-value + always-on relationship with customers and fans from around the world.


Through the BETA Fund we invest in high-potential brands and technology companies that will help to realize and advance the brand_OS over time.


The BETA Project is the mechanism used to deploy, refine and evangelize the brand_OS at scale with a select and ever growing portfolio of brands.


The brand_OS is our blueprint for using software to institutionalize a digitally-native business construct designed to build a high-value + always-on relationship with customers and fans from around the world.

Through the BETA Fund we invest in high-potential brands and technology companies that will help to realize and advance the brand_OS over time.

The BETA Project is the mechanism used to deploy, refine and evangelize the brand_OS at scale with a select and ever growing portfolio of brands.

We do this through the pursuit of three [tenants] focused on the continuous development of our technology infused playbook used to modernize and scale a proven brand building [formula].


A tech infused playbook for  modernizing a proven brand building formula.


Through the BETA Fund we invest in high-potential brands and technology companies that will help to realize and advance the brand_OS over time.


The BETA Project is the mechanism used to deploy, refine and evangelize the brand_OS at scale with a select and ever growing portfolio of brands.


The brand_OS is our blueprint for using software to institutionalize a digitally-native business construct designed to build a high-value + always-on relationship with customers and fans from around the world.

This is a short title

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Part 4

how we work

[the big how idea]

Rooted in a proven brand building [formula], the SAe Martinetti  playbook

[3 word hook]

The brand_OS is our blueprint for using software to institutionalize a digitally-native business construct designed to build a high-value + always-on relationship with customers and fans from around the world.


[3 word hook]

Through the BETA Fund we invest in high-potential brands and technology companies that will help to realize and advance the brand_OS over time.


[3 word hook]

The BETA Project is the mechanism used to deploy, refine and evangelize the brand_OS at scale with a select and ever growing portfolio of brands.

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The brand_OS is our blueprint for using software to institutionalize a digitally-native business construct designed to build a high-value + always-on relationship with customers and fans from around the world.


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Gorgeous & practical

We design products for real people living in real homes. We believe that living spaces can be both functional and stunning. That’s why each of our products serves a practical purpose while maintaining an obvious aesthetic appeal.