We are helping to build the next generation of aspirational [TBD] brands and the technology that enables them.
This is paragraph text. Click it or hit the Manage Text button to change the font, color, size, format, and more. To set up site-wide paragraph and title styles, go to Site Theme.
We do this through the pursuit of three [tenants] focused on the continuous development of [a/our] technology-infused playbook used to modernize and scale the brand building machine:
The brand_OS is our blueprint for using software and data to institutionalize a digitally-native business construct designed to build a high value + always-on relationship with customers and fans from around the world.
The BETA Project is the mechanism used to deploy, refine and evangelize the brand_OS at scale with a select and ever growing portfolio of brands.
The
Club
is our highly curated talent network of functional and domain experts, investment pros + technology partners. Members are dynamically assembled into multidisciplinary liquid-super-teams to execute focused build projects with our brand partners + manage investments into high-potential brands and technology companies that will help to realize and advance the brand_OS over time.
To learn more or to get involved,
get in touch.
